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Ƶ is supporting providers to #KeepTheRightPeople throughout May and June

07 May 2024

2 min read

Throughout May and June Ƶ is focusing on helping social care providers to keep the right people working for them.

The campaign aims to provide information and resources to help employers understand what they can do to retain staff, as well as sharing practical tips, insights, and stories from across the sector.

Retention is about building an effective team that remains with you in the long-term. Investing in workforce retention supports high-quality care, staff wellbeing, time and cost savings and positive CQC ratings.

There are many factors that impact staff retention. Ƶ data found that social care employers with the best retention rates typically focused on offering learning and development opportunities, ensuring a positive workplace culture and effective recruitment and induction practises.

Running across their website, social media, and other communication channels, Ƶ’s #KeepTheRightPeople activity will cover what a good induction looks like, how to develop a positive workplace, and how to offer proper learning and development opportunities to staff.

John Kerr, Head of Workforce Capacity, says:

One of our main strategic objectives is to make sure we have the right number of people, with the right values and behaviours, working in social care now and in the future. That’s why we’re focusing on providing information and support that can help employers to keep their staff for longer.

Creating a loyal workforce which is dedicated to your service, and continuing to grow and upskill with you, means you can offer better care to the people you support.

More information on the campaign and how to get involved can be found at:


You can follow the campaign and join in on discussions on social media using #KeepTheRightPeople.

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