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Our strategy

Our strategy sets out Ƶ’s direction from 2021 to 2025. It’ll inform our work and help support adult social care to meet the needs of our families and communities, now and in the future.

We'll be keeping it up-to-date during the lifecycle of the strategy to reflect feedback and changes in the landscape.

Ƶ CEO Oonagh Smyth reflects on the way social care is delivered in England is changing, drawing on the work of .

Duration 2 mins 40 secs


Don’t we all want to live in the place we call home with the people and things that we love, in communities where we look out for one another, doing the things that matter to us?

Social Care Future


Ƶ's vision and mission

Our vision

Our vision is of a fair and just society, where people can access the advice, care and support they need to live life to the fullest.

Our mission

To support and empower current and future social care leaders, employers and the wider workforce.


Strategic priorities

Our four strategic priorities will help shape the make-up of the adult social care workforce, drive forward reform, and ensure that social care is seen as a valued and worthwhile career.


Our core values will support us to successfully implement our strategy.

Achieving our mission

Our work will define good practice and set the standard; look to future needs; raise the profile of the sector; support the development of skills, knowledge, competencies and behaviour, and support the learning market.

Annual review 2022-23

Find out more about our work during 2022-23 to support the four key priority areas of our strategy.


Strategic partnership activity

All our work is collaborative. By working with our partners, we’re able to bring together a vast array of expertise, support, and influence – which in turn increases the impact and reach of our work.

Here are some examples:

Social care leaders vision for a future workforce strategy – priorities which must be included in a national workforce strategy and/or people plan for adult social care priorities for the sector for the future.

HEE's Strategic Framework for Health and Social Care Workforce update - a review of long-term strategic trends for the health and social care workforce.

Adult social care workforce priorities 2020-25 – we’ve worked with Association of Directors of Adult Social Services (ADASS) and Local Government Association (LGA) to identify priorities for the social care workforce.


With thanks

Our strategy was informed by a number of stakeholders and collaborators who generously shared their time and insight. The collaboration of our partners and audience groups is key to achieving impact and driving forward real change. 

We look forward to working with you to deliver our strategy and work towards a social care system where people can access the advice, care and support they need to live life to the fullest.