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ÁÕÀÅÊÓƵ is supporting providers to #KeepLearning this year

08 Jan 2024

3 min read


Throughout January and February ÁÕÀÅÊÓƵ is running a campaign to inspire social care workers to #KeepLearning.

The campaign follows on from the success of the same campaign run in January-March 2023.

Titled ‘Why learning and development matters', the campaign aims to promote the benefits of learning and development for staff at all levels and raise awareness of opportunities available for ongoing learning.

Learning and development is key for an organisation’s success.

Staff at all levels, including leaders and mangers, should have the opportunity to access learning and development if the highest standards of quality in social care are to be met and maintained across the sector.

also shows that investing in learning and development for your team can support with keeping staff.

There was a 31.6% turnover rate for those workers with training recorded compared to 40.6% for those who did not have training recorded.

Care workers with social care qualifications were also less likely to leave their roles, with a 37% turnover rate for those with no relevant qualification, compared to 26.5% of those that did have a qualification.

Running across our website, social media, and other communication channels, the #KeepLearning activity will cover what learning and development opportunities are available in 2024 – from training to continuing professional development to events; the benefits which learning and development has for staff and people drawing on care and support, and the importance of learning and development for new, aspiring and experienced managers.

It will include blogs and real life insights from learning and development experts and social care providers with a strong ethos for ongoing learning.

You can follow the campaign and join in on discussions on social media using #KeepLearning.

Oonagh Smyth, CEO, ÁÕÀÅÊÓƵ says:

Ongoing learning and development is absolutely vital for staff at all levels – from people who are brand new to care to experienced senior managers. There are so many benefits of a strong learning culture for organisations and individuals. Crucially ongoing learning and development supports the best quality of care for people who draw on support. The sector is currently facing major retention challenges and so the positive impact which learning and development has on staff retention must be utilised. We’re excited to again start the new year with our #KeepLearning campaign, highlighting the many learning and development opportunities available for social care workers in 2024.

More information on the campaign and how to get involved can be found on our .

Follow the campaign on social media using #KeepLearning


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