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Attracting people

Attract people who have the right values and behaviours to complement your workplace and contribute to the delivery of high-quality care and support. 

Our guidances can help you apply your workplace values in job descriptions and person specifications as well as provide tips on advertising and promotion for attracting different groups.

Build relationships within your local community, widening your talent pool and discover different types of workplace career activities you might want to get involved in.

Ƶ are working with LikeMind Media to produce a series of masterclasses on using Facebook, Instagram, X, LinkedIn, and TikTok to support recruitment and retention in social care. Learn more.

National Recruitment Campaign

As part of the The Department of Health and Social Care’s (DHSC) National Recruitment Campaign, we’ve included a video below which focuses on how employers can let people know about their vacancies.

Duration 14 mins 55 secs



Advertise jobs on the gov.uk  and find more guidance on employing people at .  can help you access potential candidates who have the right values and behaviours. 

PDF - 303 KB
See our top tips on using the best channels for communicating with different groups and widening your reach so candidates better reflect the community you support. 
PDF - 494 KB
Social media is a great way to attact new people and generate interest in your organisation. This guide, provided by Like Mind Media, offers tips and advice to help you make the most of social media.



Widen your talent pool

Remove unfair barriers and attract people from different backgrounds, including international candidates, 16-17 year olds, candidates with disabilities and those with criminal convictions.

Care Friends

The Care Friends app makes it straightforward for staff to share vacancies on social media and rewards them for doing so.

I Care... Ambassadors

Attend job fairs and visit local schools and colleges to reach many potential recruits at one time. Your existing workforce are great advocates and potential recruits can learn a lot from the I Care...Ambassadors.

International recruitment

International recruitment is one tool in a providers recruitment toolbox and supports the development of a skilled and diverse workforce.